Client

Service de police de la ville de Montréal

Project

Road Safety series

Category

Awareness-raising

ROAD SAFETY

Road safety is everyone’s business, whether drivers, pedestrians, cyclists, schoolchildren, seniors, etc. Idées au cube developed a series of 5 videos to raise awareness about different aspects of road safety in the city. Videos designed for the web. 

BEHIND THE WHEEL, PAY ATTENTION!

Every video opens with excerpts from newspaper accident reports, followed by realistic re-enactments of everyday occurrences on our streets. Tips on how to safely navigate the streets round out the clips. 

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