Advertising and promotions
Awards and Distinctions
Best TV Promotion (ad spot or PSA) category
For the theme Canada’s Capital Region: Canadian, Just Like You, Idées au cube made a series of 10 productions that introduce the Canadian capital’s new brand image. These film shorts also promote regional attractions and pinpoint the NCC’s role.
This promotional tool encourages Canadians to take part in their capital’s planning exercise, Horizon 2067.
The National Capital Commission (NCC) is a Crown corporation of the Government of Canada. Its goal is to ensure that Canada’s national capital region is a source of national pride and significance. This video explains the NCC’s origins and its role to Canadians.